Doorway page
A doorway page is one of many near-identical pages created to capture query variations, offering no unique value.
Why it matters
Classification is applied at the site level and is not appealable by argument. It ends a programmatic strategy rather than slowing it.
How it is measured
Strip the entity name from a page. If nothing unique remains, it is a doorway page.
Checks that involve doorway page
Related terms
Questions
What is doorway page?
A doorway page is one of many near-identical pages created to capture query variations, offering no unique value.
Why does doorway page matter?
Classification is applied at the site level and is not appealable by argument. It ends a programmatic strategy rather than slowing it.
How is doorway page measured?
Strip the entity name from a page. If nothing unique remains, it is a doorway page.