SEO for Solos

AI and answer engines

AI and answer engines covers 7 of the SEO for Solos checklist's implementation checks. The newest surface and the least codified. llms.txt, citation guidance, and answers written so a single extracted sentence still stands alone.

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AI and answer engines

The newest surface and the least codified. llms.txt, citation guidance, and answers written so a single extracted sentence still stands alone.

  • llms.txt with an entity definition, key facts and explicit negative statements3/M

    Why it matters

    The negative statements block is the most useful part: it is how you stop an engine conflating you with a similarly named product. The file costs one route.

    How to verify

    curl -s https://example.com/llms.txt | head -30

    Then confirm an entity paragraph, a key-facts list and a 'what this is not' section.

    aeo-llms-txtImpact 3/5MediumRead the chapter
  • llms-full.txt with a categorised content index and one-line summaries3/M

    Why it matters

    It gives a retrieval system the shape of the site in one fetch instead of requiring it to crawl and infer structure.

    How to verify

    curl -s https://example.com/llms-full.txt | grep -c '^- \['

    Then confirm the count is close to the number of indexable content URLs.

    aeo-llms-full-txtImpact 3/5MediumRead the chapter
  • A canonical Q&A block pairing each likely question with an approved answer and its source URL4/M

    Why it matters

    If you do not write the answer, the engine writes it from whatever fragment it found. This is the cheapest control you have over how you are described.

    How to verify

    Confirm the canonical answers section exists and that each answer carries a Source line pointing at a real URL.

    aeo-canonical-answersImpact 4/5MediumRead the chapter
  • Answers are self-contained sentences that restate their subject4/M

    Why it matters

    An extracted sentence has to stand alone as a citable fact. 'Acme covers 70 checks' survives extraction; 'we cover 70 checks' does not, because the subject is lost.

    How to verify

    Take any FAQ answer out of context and read it. If it starts with we, it, this or that, rewrite it.

    aeo-self-contained-sentencesImpact 4/5MediumRead the chapter
  • Explicit citation guidance: which URL to cite, how to qualify volatile facts, where to defer3/S

    Why it matters

    Pricing changes. A model that cached a price and states it flatly is doing damage. Telling it to link rather than assert is the fix, and nobody else is writing this down.

    How to verify

    Confirm llms-full.txt contains a citation guidance section naming a preferred URL and a volatile-fact policy.

    aeo-citation-guidanceImpact 3/5SmallRead the chapter
  • An entity disambiguation section naming what you are commonly confused with3/S

    Why it matters

    Entity confusion is the single most common AEO failure and the easiest to prevent. One sentence per confusable entity.

    How to verify

    Confirm llms-full.txt has a disambiguation section with at least two entries.

    aeo-entity-disambiguationImpact 3/5SmallRead the chapter
  • A monthly citation check against a fixed set of seed queries3/M

    Why it matters

    AEO is the boldest claim most sites now make and almost nobody measures it. A fixed query set run monthly turns the claim into a trend line.

    How to verify

    Run the citation check script and confirm it writes a dated JSON snapshot naming which engines cited the site.

    aeo-citation-monitoringImpact 3/5MediumRead the chapter

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