SEO for Solos
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Chapter 16Paid

Measurement and attribution

How to tell whether any of this worked. Query segmentation by page tier, distinguishing an indexation problem from a ranking problem, and what to look at weekly versus quarterly.

5 min read · updated 2026-07-26· last reviewed 2026-07-26

A single impressions line for the whole site is the least useful chart in Search Console, because a site is not one thing. A programmatic tier can be collapsing while the total looks flat, because the blog grew by the same amount in the same period.

Segment by page tier and look at each separately. That one change turns Search Console from a vanity dashboard into a diagnostic tool.

The rest of "Measurement and attribution"

950 words covering 7 sections, with the implementation code for 7 checks. The table of contents below is the full outline, so you can see exactly what is behind this.

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What this chapter covers

  • Sitewide numbers hide everything
    • The principle
    • The implementation
  • Indexation problem or ranking problem
    • The principle
    • The implementation
  • Revenue events fire server-side
    • The principle
    • The implementation
  • Event names come from one place
    • The principle
    • The implementation
  • Web vitals with attribution
    • The principle
    • The implementation
  • Reverse-proxy the analytics
    • The principle
    • The implementation
  • What to look at, and how often

Checks this chapter covers

Each one has a command you can run against your own site.