SEO for Solos
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Chapter 17Paid

Sequencing

What to build first with two weeks instead of six months, ordered by expected return, using the effort and impact values from the check registry rather than intuition.

4 min read · updated 2026-07-26· last reviewed 2026-07-26

Sort by impact divided by effort, then apply one hard constraint: the foundation group ships before anything else, regardless of what the arithmetic says.

The constraint exists because the foundation checks are prerequisites rather than improvements. Structured data on a site serving the same content on two hostnames is decoration on a broken frame: the markup is correct and the site is still telling a crawler it is two sites.

The rest of "Sequencing"

843 words covering 6 sections, with the implementation code for 5 checks. The table of contents below is the full outline, so you can see exactly what is behind this.

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What this chapter covers

  • The ordering rule
    • The principle
    • The implementation
  • Two weeks
    • The principle
    • Why not the rest
  • A quarter
    • The principle
  • Do not build a programmatic tier before you have the data
    • The principle
  • Instrument before optimising
    • The principle
  • The quarterly review
    • The principle

Checks this chapter covers

Each one has a command you can run against your own site.