Duplicate content
Duplicate content is substantially identical content available at more than one URL.
Why it matters
It splits ranking signals across the variants and wastes crawl budget covering the same page twice.
How it is measured
Compare the apex and www hosts, and the trailing-slash and non-trailing-slash forms, for the same path.
Checks that involve duplicate content
Related terms
Questions
What is duplicate content?
Duplicate content is substantially identical content available at more than one URL.
Why does duplicate content matter?
It splits ranking signals across the variants and wastes crawl budget covering the same page twice.
How is duplicate content measured?
Compare the apex and www hosts, and the trailing-slash and non-trailing-slash forms, for the same path.