hreflang
hreflang is an annotation declaring alternate language or regional versions of a page.
Why it matters
It prevents the wrong language version ranking in a market, and x-default tells a crawler there is no other variant to look for.
How it is measured
Check for hreflang link elements in the head or xhtml:link entries in the sitemap, and confirm every alternate points back.
Checks that involve hreflang
Related terms
Questions
What is hreflang?
hreflang is an annotation declaring alternate language or regional versions of a page.
Why does hreflang matter?
It prevents the wrong language version ranking in a market, and x-default tells a crawler there is no other variant to look for.
How is hreflang measured?
Check for hreflang link elements in the head or xhtml:link entries in the sitemap, and confirm every alternate points back.