SEO for Solos
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Chapter 10Paid

Content and E-E-A-T

Author identity that resolves, freshness dates that are actually maintained, claims traceable to evidence, and why publishing your own failures is the strongest trust signal available to a new site.

5 min read · updated 2026-07-26· last reviewed 2026-07-26

An author is either an entity or a string. A string on a byline connects to nothing. An entity has a page, a stable identifier, a description of why this person is qualified to write this, and a link from every article they wrote.

The mistake in both directions is common. Sites either omit authorship entirely, or they invent it: a stock headshot, a fabricated job title, three social profiles that do not exist. The second is worse, because every fabricated detail is trivially checkable and the whole page becomes suspect when one of them fails.

The rest of "Content and E-E-A-T"

998 words covering 5 sections, with the implementation code for 7 checks. The table of contents below is the full outline, so you can see exactly what is behind this.

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What this chapter covers

  • Author identity has to resolve to something
    • The principle
    • The implementation
  • Freshness dates are a promise
    • The principle
    • The implementation
  • Every non-obvious claim traces to evidence
    • The principle
    • The implementation
  • Publish what you get wrong
    • The principle
    • The implementation
  • No invented social proof
    • The principle

Checks this chapter covers

Each one has a command you can run against your own site.