BreadcrumbList schema

Where to use it

Every page below the root.

A complete example

Valid as written, with every required property and the recommended ones that carry real information.

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "@id": "https://www.seoforsolos.com/#breadcrumblist",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "First",
      "item": "https://www.seoforsolos.com/first"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Second"
    }
  ]
}

Generate a BreadcrumbList node with your own values in the schema generator, and lint what your page actually ships with the schema validator.

Properties

The three mistakes this type attracts

1. 01Giving the last item an item URL. It is the current page and must not carry one.
2. 02Emitting breadcrumbs in schema with no matching visible navigation.
3. 03Starting positions at 0 rather than 1.

Related types

• ListItem
• ItemList
• WebPage
• BlogPosting
• TechArticle
• FAQPage

Where this appears in the playbook

• Structured data: what each type is for and which ones earned their place.
• The schema graph: composing types into one graph with stable identifiers.
• One JSON-LD script per page, holding one @graph
• Stable @id anchors that cross-reference rather than duplicate
• Optional fields are omitted, never emitted as empty strings
• Does schema markup work? What 42 types on one site actually did: which of these types measurably did anything in production.