SEO for Solos
schema.org/PostalAddressNo rich result

PostalAddress schema

A physical address, with the country as an ISO 3166 code rather than a name.

Where to use it

Nested inside Organization or LocalBusiness.

A complete example

Valid as written, with every required property and the recommended ones that carry real information.

postal-address.json
{
  "@context": "https://schema.org",
  "@type": "PostalAddress",
  "addressCountry": "US",
  "streetAddress": "1 Example Street",
  "addressLocality": "Austin",
  "addressRegion": "TX",
  "postalCode": "78701"
}

Properties

PostalAddress properties
PropertyStatus
addressCountryRequired
streetAddressRecommended
addressLocalityRecommended
addressRegionRecommended
postalCodeRecommended

The three mistakes this type attracts

  1. 01A country name rather than an ISO 3166 code.
  2. 02Publishing a home address for a solo business without intent.
  3. 03Omitting postalCode where the country uses one.

Related types

Where this appears in the playbook

Questions

What is the PostalAddress schema type for?

A physical address, with the country as an ISO 3166 code rather than a name. Use it on: nested inside Organization or LocalBusiness.

Which PostalAddress properties are required?

PostalAddress requires one property: addressCountry. It also recommends 4: streetAddress, addressLocality, addressRegion, postalCode.

Does PostalAddress produce a rich result?

PostalAddress does not produce a Google rich result. It is still worth shipping, because its value is entity resolution and answer extraction rather than search result presentation.

What is the most common PostalAddress mistake?

The most common PostalAddress mistake is: A country name rather than an ISO 3166 code.