Entity
An entity is a distinct thing a search engine recognises: a person, an organisation, a product, a concept.
Why it matters
Search increasingly resolves queries to entities rather than strings, and a site with an ambiguous entity is described inconsistently.
How it is measured
Check that your Organization node has a stable @id and that the sameAs profiles resolve and link back.
Checks that involve entity
Related terms
Questions
What is entity?
An entity is a distinct thing a search engine recognises: a person, an organisation, a product, a concept.
Why does entity matter?
Search increasingly resolves queries to entities rather than strings, and a site with an ambiguous entity is described inconsistently.
How is entity measured?
Check that your Organization node has a stable @id and that the sameAs profiles resolve and link back.