E-E-A-T
E-E-A-T is Google's framing of Experience, Expertise, Authoritativeness and Trustworthiness in its quality rater guidelines.
Why it matters
It is not a ranking factor you can set, it is a description of what the ranking systems try to approximate.
How it is measured
Check that authorship resolves to a real entity, that claims trace to evidence, and that limits are stated openly.
Checks that involve e-e-a-t
- Article schema with dateModified, wordCount, articleSection and a resolvable author
- ProfilePage and Person schema on author pages, with no invented credentials
- A real author registry with alias resolution, and no fabricated credentials
- Every chapter and post shows a last-reviewed date that is actually maintained
Related terms
Questions
What is e-e-a-t?
E-E-A-T is Google's framing of Experience, Expertise, Authoritativeness and Trustworthiness in its quality rater guidelines.
Why does e-e-a-t matter?
It is not a ranking factor you can set, it is a description of what the ranking systems try to approximate.
How is e-e-a-t measured?
Check that authorship resolves to a real entity, that claims trace to evidence, and that limits are stated openly.