SEO for Solos
programmatic

Entity gating

Entity gating is validating a dynamic route's parameter against an authoritative list, and returning 404 for anything not on it.

Why it matters

Without it a dynamic route generates an indexable page for any slug anyone requests, including ones a crawler invented.

How it is measured

Request a slug that is not on the list and confirm a 404 status, not a 200.

Checks that involve entity gating

Related terms

Questions

What is entity gating?

Entity gating is validating a dynamic route's parameter against an authoritative list, and returning 404 for anything not on it.

Why does entity gating matter?

Without it a dynamic route generates an indexable page for any slug anyone requests, including ones a crawler invented.

How is entity gating measured?

Request a slug that is not on the list and confirm a 404 status, not a 200.