Open Graph
Open Graph is a metadata protocol describing how a URL should appear when shared on social platforms.
Why it matters
A link shared without an OG image renders as a grey rectangle, which measurably reduces engagement.
How it is measured
Fetch the page and check for og:title, og:description, og:image with width, height, alt and type.
Checks that involve open graph
Related terms
Questions
What is open graph?
Open Graph is a metadata protocol describing how a URL should appear when shared on social platforms.
Why does open graph matter?
A link shared without an OG image renders as a grey rectangle, which measurably reduces engagement.
How is open graph measured?
Fetch the page and check for og:title, og:description, og:image with width, height, alt and type.