SERP
A SERP is a search engine results page.
Why it matters
It is where titles, descriptions and rich results compete, and the only place their effect is visible.
How it is measured
Search for a target query and inspect how your result renders against the ones above it.
Checks that involve serp
Related terms
Questions
What is serp?
A SERP is a search engine results page.
Why does serp matter?
It is where titles, descriptions and rich results compete, and the only place their effect is visible.
How is serp measured?
Search for a target query and inspect how your result renders against the ones above it.