Rich result
A rich result is a search result rendered with extra visual elements derived from structured data.
Why it matters
It increases the visual footprint of a result, which raises click-through even at the same position.
How it is measured
Run the URL through Google's Rich Results Test and read which enhancements are detected.
Checks that involve rich result
Related terms
Questions
What is rich result?
A rich result is a search result rendered with extra visual elements derived from structured data.
Why does rich result matter?
It increases the visual footprint of a result, which raises click-through even at the same position.
How is rich result measured?
Run the URL through Google's Rich Results Test and read which enhancements are detected.