Structured data
Structured data is machine-readable markup describing a page's meaning, most often JSON-LD following schema.org vocabulary.
Why it matters
It turns prose a parser has to guess at into assertions it can read, which is what makes rich results and entity resolution possible.
How it is measured
Run the page through a validator and confirm the intended types are detected with no errors.
Checks that involve structured data
Related terms
Questions
What is structured data?
Structured data is machine-readable markup describing a page's meaning, most often JSON-LD following schema.org vocabulary.
Why does structured data matter?
It turns prose a parser has to guess at into assertions it can read, which is what makes rich results and entity resolution possible.
How is structured data measured?
Run the page through a validator and confirm the intended types are detected with no errors.