CTR
Click-through rate is the proportion of impressions that produce a click.
Why it matters
It separates a presentation problem from a ranking problem: high impressions with low CTR is a title and description issue.
How it is measured
Read clicks divided by impressions in Search Console, segmented by page tier rather than sitewide.
Checks that involve ctr
Related terms
Questions
What is ctr?
Click-through rate is the proportion of impressions that produce a click.
Why does ctr matter?
It separates a presentation problem from a ranking problem: high impressions with low CTR is a title and description issue.
How is ctr measured?
Read clicks divided by impressions in Search Console, segmented by page tier rather than sitewide.