Impression
An impression is a search result being shown to a user, whether or not it was clicked.
Why it matters
Impressions near zero with full indexation is a ranking problem. Low indexation is a crawl or quality problem.
How it is measured
Read impressions in Search Console, filtered to one URL prefix at a time.
Checks that involve impression
Related terms
Questions
What is impression?
An impression is a search result being shown to a user, whether or not it was clicked.
Why does impression matter?
Impressions near zero with full indexation is a ranking problem. Low indexation is a crawl or quality problem.
How is impression measured?
Read impressions in Search Console, filtered to one URL prefix at a time.