Meta description
A meta description is a short summary of a page, used as the snippet in search results.
Why it matters
It does not rank. It earns the click, and it is what an answer engine most often quotes when summarising a result.
How it is measured
Fetch the page and read the description meta tag. Confirm it contains a number and a specific claim.
Checks that involve meta description
Related terms
Questions
What is meta description?
A meta description is a short summary of a page, used as the snippet in search results.
Why does meta description matter?
It does not rank. It earns the click, and it is what an answer engine most often quotes when summarising a result.
How is meta description measured?
Fetch the page and read the description meta tag. Confirm it contains a number and a specific claim.