Title tag
A title tag is the page's title element, used as the headline in search results.
Why it matters
The first 60 characters carry nearly all the weight, so leading with the brand spends that budget on a word nobody searched for.
How it is measured
Fetch the page and read the title element. Confirm the head term appears before the brand name.
Checks that involve title tag
Related terms
Questions
What is title tag?
A title tag is the page's title element, used as the headline in search results.
Why does title tag matter?
The first 60 characters carry nearly all the weight, so leading with the brand spends that budget on a word nobody searched for.
How is title tag measured?
Fetch the page and read the title element. Confirm the head term appears before the brand name.